World’s largest passenger plane was hurt by misjudged market trends, internal dysfunction and production problems<p>
Airbus has sunk at least $17 billion into the A380 project yet sold fewer than half of the 750 superjumbo jetliners it promised to deliver by the end of this year. An Airbus A380 of Lufthansa airline.<p>
When Airbus launched the A380 superjumbo in 2000, it touted the two-deck plane as “the Eighth Wonder of the World.” Instead, the world’s largest passenger plane exposed dysfunction inside the European aerospace company and now offers a textbook case of a company misjudging its market and losing big.<p>
Airbus has sunk at least $17 billion into the project yet sold fewer than half of the 750 superjumbo jetliners it promised to deliver by the end of this year. On Thursday Airbus said it would cease producing the 555-seat plane at the end of 2021.<p>
Excerpt from WSJ