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Partnered up with Airbus, an innovative London design firm is fine-tuning app-controlled seats you can adjust on your smartphone

Four years ago, the London-based industrial designer Benjamin Hubert quietly closed down his namesake practice. “I kept getting approached to come up with yet another chair,” says Hubert, 35. “And I very much wanted to move beyond that.” He soon re-emerged as the founder and creative director of the strategic agency Layer Design.

The pivot paid off. Today, Layer is a firm of around 30 international creatives with expertise across industrial, experiential and digital design. The studio’s clients range from Vitra and Braun to Nike and Google.

Hubert explains that Layer’s work, which is both material focused and tech confident, sits at the intersection of two ends of the design spectrum: “On one end you have highly crafted, lifestyle-driven product and accessories, while on the other you have super-strategic industrial design or branding work. We bring together the softness of the former and the rigor of the latter.”

Excerpt from WSJ

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