Travelers love to hate on airlines. Airlines sometimes do bad things to their customers, dinging them with add-on fees, penalizing them when plans change, squeezing them into shrinking seats and bathrooms and occasionally leaving them stranded for a couple of days.

So if you could wave a magic wand and improve air travel, what would you do?

We’re not talking about fantasies like first-class seats for $10. Airlines need to be able to pay their bills. But are there practical fixes that could make flying better for people who don’t have superelite status or the cash to buy flying beds?

The question is a serious one for airlines. Airline loyalty is in decline. Henry Harteveldt, founder and analyst at Atmosphere Research Group, says his surveys show only 21% of U.S. airline passengers considered themselves loyal to any one airline last year. In 2000, that number exceeded 40%, he says.

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This is an excerpt from WSJ

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